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  • Writer's pictureBarassi Family Imports

Why is Sparkling Wine the Traditional New Year's Eve Toast?


Russian woman with Otra Maximus Prosecco
The future awaits with Otra Maximus

Ever wonder why we choose sparkling wine for New Year's Eve?

The roots of this celebratory practice extend back to the 16th century, where European aristocrats introduced the bubbly elixir as a symbol of opulence at their royal gatherings. Back then, champagne swiftly became synonymous with elite status, even finding favor with the likes of Louis XIV, further solidifying its prestige.


Post-French Revolution, champagne seamlessly integrated into the fabric of everyday events, replacing former religious customs.


As the production process became more efficient, the cost of champagne decreased, allowing producers to market it to the burgeoning middle class. While not inexpensive, it became an affordable luxury for special occasions. Between 1800 and 1850, champagne production skyrocketed from 300,000 to 20 million bottles annually. By the 19th century, the effervescent drink had transcended borders, evolving into a global tradition associated with jubilant moments.


In celebration, sparkling wine accomplishes the symbolic and visual hurdles. It effervescently overflows, signifying abundance and joy. This tradition, born out of historical opulence, persists as a delightful marker of celebration during the transition into a new year.


Toast your New Year with a bottle of Otra Maximus. The future awaits.

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